customerawarnessOne of the worst capabilities to waste is your potential to assist others in achieving their goals, this is essentially to develop customer awareness. If you think that your core business model ends with either delivering a service or a product to your customer, you are limiting your true future potential. The true potential of a business opportunity is the ability to forge relationships with customers and understand their needs for the long range. The greatest potential a person can develop is the capacity to apply customer awareness to their daily business strategy.

Customer awareness is like the question in Luke 10:29 asked by the young lawyer- “And who is my neighbor?” Substitute the word customer for neighbor, and you begin to see the potential of one’s reach. The ripple effect is enormous with time. The direct impact you have at one point is spread out to other areas. But there are business aspects that are essential to have this impact on your customer awareness abilities:

  1. Commit to being helpful to your customer in achieving their goals.
  2. Having and earning your customers’ respect.
  3. Being honest with your customers.
  4. Being patient, especially in developing relationships.
  5. Having integrity.
  6. Promising only what you can deliver or provide.
  7. Being on schedule.
  8. Providing reliable information based on facts.
  9. Know and understand your service and/or product.
  10. Listen more than you speak; the customer is your partner.
  11. Extend your friendship to your customer as your best attribute.
  12. Introduce your customer to golf, the key to your future business.

The twelfth aspect of business is probably one of the most unused opportunities to grow your business and customer base. One key element to understand is the theory that goes back to the question, who is your customer? Realizing that everyone is your potential customer, either directly and indirectly, has enormous implications. A great example of this enormous benefit of customer awareness is a researcher who develops a bio-medication that saved the life of a father of a young family and gave him back his health. The father wasn’t the direct customer of the product, but the doctor and pharmacy were. The father, his family, friends, and co-workers are indirect customers, but very important indirect customers.

golfers-walkingIf you follow the first eleven aspects in business and customer awareness, the twelfth aspect will put the walk in your talk. Because the best advertisement is building committed relationships! This is the reason why being helpful is the number one aspect of business and customer awareness. If you help a person with their golf game, or show them a unique technique for more distance and control, you just earned something that twenty business visits or meetings could not yield.

Demonstrating interest in your customer’s golf game earns their trust, respect, and more importantly, their friendship. So your golf partner today might well be your best customer in the future. What was an inconceivable opportunity one day becomes a realistic prospect tomorrow. Patience is the biggest virtue in golf, business, and life.

The attributes the golfer learns on the golf course of sportsmanship and perseverance are immeasurable in the business world. Showing respect and being accessible are key in developing customer awareness approach. The two most important golf shots are the golfer’s approach shot and their putting. Like the old saying goes, the golfer drives for show, but putts for dough. Even a professional golfer has a 99 percent chance of making a 3-foot putt. That goes down to 69 percent from 6-feet, 54 percent from 8-feet and 31 percent between 10 to 15 feet. So one important aspect to learn in business besides knowing how to seal the deal is your approach. Place as much importance on the approach as trying to close the deal.

qatspy-bookThe approach indicates how much respect you have for the game of golf and the trust you put in your golf game. Remember, it is not about the results. It is about the prep work and process. If you question this theory, try to go play golf without preparing or following a process or routine. That’s why good golf coaches will tell you to focus on the your process and trust and commit to your routine; the results will follow. Now go out and start honing your golf skills including purchasing a copy of my book, The ESPY Golf Swing Coach. It will provide you with a mental edge in golf and life. Like Bobby Jones stated, Golf is played on a five inch course, between the ears.

One of the best verses is in Ecclesiastes 10:10: If the ax is dull and one does not sharpen the edge, then he must use more strength; but wisdom brings success. The mental edge in success is Techniques, Elements, Attitude, and Mechanics TEAM processes and routine.


By: The QATSPY Golf Approach
Charles W. Boatright
Madison, MS

The ESPY Golf Swing Coach:
Paperback $15.75
E-Book $8.99

Hardbacks, signed if desired, are also available

Purchase a copy of The ESPY Golf Swing Coach on my website,

You may also purchase my book from one of the following retailers:
Lulu Publishing: The ESPY Golf Swing Coach, Charles W. Boatright
Barnes &

Check out my full library of QATSPY GOLF BLOGS @

Facebook – The QATSPY Golf Approach
Twitter – @cwboatright
Google+ – ESPY Golf Swing Coach
YouTube – ESPY Golf Swing Coach

Once you learn WHY, you don’t forget HOW!

YouTube Videos: (Cam & cam-over elements) (Figuring your proper swing plane) (Developing muscle memory)

You can make a difference for yourself and your kids by placing a golf club and a copy of my book into their hands. You will never look back, only forward. You should not miss this opportunity for yourself and/or your kids.

A Recommendation for your Golf Game:

I would like to recommend a wonderful radio program that I regularly listen to on my I-Heart Radio app on KARN 102.9 FM, out of Little Rock, AR. They air a golf show called “Arkansas Fairways and Greens,” at 7:00am CST on Saturday mornings. It is hosted by Bob Steel and Jay Fox. Bob occasionally has on his show a guest named Shawn Humphries, a Professional Golf Instructor from Dallas, TX. One thing that Mr. Humphries stresses is the mental part of golf, not focusing on the results but the process.

Until next time– Be Synced, Tee-to-Green, with The ESPY Golf Swing!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s